Carissa Long '06 Wins Two First-Place National Awards for Excellence in Public Relations
Long won in the “excellence in public relations” category for her specific efforts to publicize the ISBA’s “Why Lincoln Was a Lawyer” statewide community outreach program for school children in grades K-8. She also won in the “excellence in marketing” category for her strategic social media marketing campaign for the State Bar’s 2012 Solo & Small Firm Conference.
“Carissa’s work is some of the best PR I have seen recently because of its all-around excellence. The quality of the communication and design, the honing of the message, and an excellent and diverse collection of supporting materials is all spot-on,” said one anonymous judge/NABE colleague. “Carissa’s efforts are a great example of a thoroughly researched and developed idea that is well implemented, and it should be used as an example to others.”
Long, of Bargersville, formerly of Morgantown, is the director of public relations and social media at the ISBA, where she also serves as liaison to its Young Lawyers Section and Public Relations Committee. She is a frequent presenter at national bar conferences on the topic of social media. She received her B.A. in journalism and political science from Franklin College in 2006. Before joining the ISBA, Long was one of only seven selected to Gov. Mitch Daniel’s Fellowship, a yearlong graduate program.